Theme-Based Concept and Site Building Explained

Tech-Ware-Tips present theme-based concept in site-building.

There are various internet business options available to all (with internet access) looking for a start-up business. For discussion purposes, tech-ware has divided on-line internet business options into two namely passed-on and theme-based both still fall within the ambit of on-line internet biz.

Passed-on means that the business idea, product and services is not entirely original but is passed-on to by other internet marketers including the set-up of a turn-key (ready-made) website. passed-on type may include franchising and affiliate marketing and other forms of on-line internet business that is typical and very prevalent now. The catch, owner doesn’t have to undergo site-building process since most on-line marketing offers incorporate its own ready-made website.

There are thousands of internet marketing system that offers turn-key website and allows one to start the business asap. Many different approaches are available for instant internet business. A separate tech-ware-tips page will be devoted to reviews of the best passed-on internet business system. This page is devoted to building theme-based business and site-building process popularly espoused by Site Build It!

We shall refer to theme-based as one business option that requires identifying and choosing one's theme-concept and putting it all unto a website. It covers those off-line businesses that conducts business outside the internet (or to a limited local area) but planning to go on-line. How to put the business on-line thru the world wide web (www) is within its ambit.

The rationale for categorizing business options into two (passed-on and theme-based) is for us to properly explain to you the importance of finding and building a sustainable startup business founded on your identified business niche-market.

Basically, there are two ways to start an on-line business. The easy-way, by hooking on to passed-on internet business crafted by other people with possible, take note “possible”, monetization potentials or just plain hype, money-making scheme. Again, we are not putting down passed-on system since there are truly great internet business marketing systems on-line raking-in money. The other way is by adopting a theme-based approach.

Monetization potential is the percentage or chances of converting the business model (concept) or idea into a sure income-generating system. We’re not saying that passed-on or turn-key type do not have good monetization potential. Surely, some author raked in money for his idea thru a proven practice before documenting the process and passing it on to others for a fee. In exchange of allowing others to use his proven system for a fee, the author-originator himself will continue to earn via the work of his recruit-affiliates who now works for him selling his proven money-making system. The question, when will the cycle of money-making will end?

click for topic on internet business, overview & focus area

Theme-based is what some people learned as the sure-way to making a sustainable business with many possible options for monetization. It's site-building that builds business.

Building a theme-based website will result to identification of the correct business model (business niche-market). Site-concept is important in website building. The resulting focus will produce a kind of business model entirely fit to the interest and capacity of the owner to sustain the business and allowing him maximum potential sources/stream of income from the internet.


Theme-Based Concept Site

Why Site Build It?

The Content-Traffic-PREsell–Monetize (C-T-P-M) Process is the proven and effective theme-based system found only in Site Build It! The SBI! process simply and effectively reflects the fundamental reality of the Net, and the critically necessary shift in mindset from "location, location, location," to "information, information, information." Ignore it at your peril...


The BIG Picture Overview of CTPM!

Successful online-business-building is all about following the right process and smart work. Do things right the first time, step by step... and good things happen.

So many businesses fail because they just "put up a site." without considering theme-concept. And then, a few months later... "Nah... the Net didn't do anything for me!" These owners failed to recognize the fundamental reality of how people use the Net. Theme-based site building is important. Build a site that provides tons of information about a particular topic.

People use the Net to seek information, to look for solutions.

Success on the Net all begins with a critical offline-to-online mindset shift. This means replacing that well-known strategy of "location, location, location" in your mind with...

"Information, information, information."

In the offline world, traffic is relatively easy to achieve -- it's all about "location, location, location." An attractive, nicely merchandised store in a mall or on a high-traffic shopping street usually means instant traffic -- and sales, of course!

However, in the online world, no one just happens to walk past, see your business and enter. Surfers on the Net are not looking for you or your business. People search for information, for solutions. After all, if they knew you existed, they would not be searching. They would already be customers.

Online, you must generate your own traffic to be successful. Therefore, your primary task, well before you make your first sale to a customer (often well before that person is even aware that s/he is shopping!), is to provide the information that people are searching for, in a way that Search Engines like.

Information is what surfers want.

Bottom line?

If you don't attract free, targeted visitors via the Search Engines, if you don't convert them into warm, willing-to-buy customers, if you don't build that into your site from DAY 1, you are going to end up working for your site. You will have to pay for advertising to build traffic, more than you can afford... and when you stop paying for advertising, your traffic will stop.

However, you can easily belong to the 2% of small business owners who succeed by following the Solo Build It! process carefully....

Content Traffic PREsell Monetize

You will build a site that will be searched-and-found by prospective new customers. And this number will increase steadily as your site gains in reputation and relevance at the Search Engines -- the way a dam converts a stream into electrical current.

Whatever your niche or type of business, follow the step-by-step C T P M process, as outlined in the Action Guide, to generate income...

STEP 1) Create high-value CONTENT . Online, people search for information, look for solutions -- they are not looking for you. Give them what they want by converting your knowledge into high-quality, in-demand CONTENT.

STEP 2) Your theme-based topical content ranks high at the Search Engines, attracting free, targeted TRAFFIC ... interested, open-to-you visitors.

STEP 3) Develop trust and credibility (i.e., PREsell) by OVERdelivering relevant, original, high-value information to these motivated pre-customers.

STEP 4) MONETIZE your warm, willing-to-buy visitors in various ways. Sell hard goods, e-goods, your personal or professional services... or all three. Or become a "pure infopreneur" and earn substantial income without selling at all, through Google Ads, affiliate fees, finder's fees and other techniques. A blend of monetization options will help you build a thriving, diversified business.

Review the monetization models (that appear just above). Consider each one carefully. Depending on your particular niche and business intentions, some will apply to you. Some won't. Tailor your choice of monetization models according to your time constraints and priorities. Remember, adopt a theme-based concept in site-building, build traffic, PREsell and monetization will follow.

The key is to never be dependent on any one income source -- "all your eggs in one basket" is a high-risk strategy. By diversifying, your revenues increase, your business is more stable, and YOU are in charge of your business destiny.

But always remember... Traffic comes before Monetization. And it's Content that builds Traffic.

Content Traffic PREsell Monetize

Make it your new business mantra.

Theme-based, site building, internet business they are all the important key words in building successful on-line business. Build business that works.

CTPM materials taken from article of Theresa Coffey, TNT Editor...